Meetings and Events Research

 

Meetings and Events Research

Micromex Research is  Australia’s leading supplier of research services to the meetings & events sector and has worked in partnership with a myriad of stakeholders within this very valuable industry.

Events and Exhibitions Research

Micromex Research has developed specialised marketing research packages designed specifically to suit the requirements of the Meetings and Events Industry. These include:

  • Visitor/delegate and exhibitor research
  • Non-attendee and potential visitor research
  • Potential exhibitor research
  • Feasibility studies – new events/venue expansions, etc.
  • Broad based industry research
  • Marketing and communication audits
  • Brand awareness and corporate research

Recent Clients Include

  • Sydney Turf Club
  • Sydney Olympic Park Authority
  • Reed Exhibitions
  • Melbourne Racing Club
  • Mornington Racing Club
  • Sydney & Melbourne Convention and Visitors Bureaus
  • Sydney Harbour Foreshore Authority
  • Sydney Convention and Exhibition Centre
  • Mice.Net
  • Australian Exhibitions & Conferences
  • Expertise Events
  • Central Coast Tourism
  • Caravan and Camping Industry Association (NSW), (VIC), (QLD) and (WA)
  • NSW Boating Industry Association
  • Organisers International
  • Exhibition and Events Association of Australasia

Exploring the Events Landscape

We can help you gain a clear understanding of who visits your events, their frequency of visitation, where they live, how much they spend and activities undertaken whilst at the event.

  • We can measure current visitor satisfaction with the products, services, and aspects of the overall destination
  • We help you understand what the visitor expects and how much of their expectation is currently being met
  • We can identify product/service opportunities
  • We can analyse your competitive environment

We have developed specialised research packages designed specifically to suit the requirements of the Meetings and Events Industry.
These include:

  • Brand awareness and corporate research
  • Conferences research
  • Trade show research
  • Competitive analysis
  • Visitor/delegate and exhibitor research
  • Non-attendee and potential visitor research
  • Potential exhibitor research
  • Feasibility studies – new events/venue expansions, etc.
  • Broad based industry research
  • Marketing and communication audits

Reach Us

Let's talk about helping you reach your target market...

10/1 Bounty Close
Tuggerah NSW 2259

enquiries@micromex.com.au

PO Box 5059
Chittaway Bay NSW 2261

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