Stuart Reeve (IAP2)
Bachelor of Arts (Psychology) (University of Sydney)
Stuart has many feathers in his cap, a speaker at the LGMA NSW Integrated Planners Network as well as the AMSRS annual conference; he is an experienced senior consultant with some of the biggest research companies, including Research International (now TNS) and Roy Morgan Research.
Stuart has conducted community consultation and research for local government organisations, retailers, manufacturers and developers, specifically to understand how they can better shape their offers to meet the needs of the broader community.
Stuart has the ability to bring to the boardroom strategic, real world solutions that drive organisational success. Stu’s talent can only be derived from a passion for the tangible research outcomes (not outputs), strong sweet coffee and long distance running on Sydney’s Northern Beaches as well as a penchant for global karaoke.
Clients: Over his 20 years in the industry, Stuart has provided research solutions for a broad range of clients such as automobiles, finance, insurance, alcohol, FMCG, retailers, developers, state and local and government organisations.
With an ever growing team of 10 experienced researchers and project managers, Micromex’s Directors are backed by an engine room with the firepower to deliver quality actionable results that have ensured a very high level of client satisfaction and retention.
Mark Mitchell (AMSRS, QPMR)
Bachelor of Arts (Psychology) (Macquarie University)
Master of Business Administration (UTS)
With over 30 years as a market research supplier, Mark has seen and done it all! Past NSW GM and International Research Director of Roy Morgan Research, past MD and part owner of C&R Research Australia/Fieldwork Australia, past GM of Audience Studies Inc (ASI).
So why Micromex? Simple – he gets his hands dirty! At Micromex, senior staff don’t win a job and palm it off to more junior colleagues – instead, they are involved in all of their projects, every step of the way.
Mark’s areas of expertise include:
- Communications research – Mark has tested thousands of TVCs, online spots, movies/TV shows, and other media. And he pioneered the use of second-by-second evaluation of political speeches in Australia, using ‘the worm’.
- Community research – from resident satisfaction to DAs
- Public policy development and evaluation
- Events, exhibitions and conferences
- Customer satisfaction and service quality
- Branding and brand image
- Employee research
In addition to Australia, Mark has managed research projects across Asia, Europe and the US. Clients have included all levels of government, political parties/leaders, finance, automotive, retail, FMCG, events, etc.
Bachelor of Commerce (University of Newcastle)
With 4 young kids and a new surfboard in his quiver, Warren Liackman is just as at home surfing his local break, or coaching junior sporting teams as he is in a boardroom, running a multitude of research projects.
As co founder of Micromex Research, Warren has 20 years of business experience across a variety of industries. Warren delivers on all projects through clever design and a rigorous approach to quality assurance in all methodologies. In fact, Micromex clients will testify that Warren’s main strengths lie in his problem solving abilities and his ability to identify a better way. He’ll tell you (or mainly he tells his wife) that this is due to his weekly meditation sessions, sitting on a board somewhere on the Pacific Ocean and just thinking things through.
Now that is a technique that you don’t find in any self-help business book.
Clients include: ACT Government, Sydney Convention & Exhibition Centre, Harvey World Travel, RailCorp, Aspirion, Sydney Turf Club.
Manager of Operations
Developing a new communication strategy
“With the ‘provision of information to residents’ identified as the key driver, Ku-ring-gai Council has begun developing a new communication strategy for improved cut through and more targeted messaging to the community.”
Community Engagement Coordinator,
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