NSW Roads and Traffic Authority
Communication Audit – Sydney Region Child Restraint Program
Occupant restraints for children are identified as a crucial protective device in the event of a crash. Internal studies have shown that a high percentage of child occupant restraints are incorrectly installed and incorrectly used.
What was the research objective?
To conduct a communication audit to assist the RTA in developing a communication plan aimed at raising the awareness of parents and carers regarding the availability of an authorised restraint fitting service in their local community.
Three distinct sectors were reviewed within this project.
- RTA Authorised Restraint Fitting Stations
- RTA and Relevant Key Stakeholder Groups
- Child Restraint Retailers
What was the biggest challenge?
The promotion of child restraints is undertaken, to different degrees, by a large number of private and public organisations. These organisations often work independently of each other. An effective communication plan must highlight areas where economies of scale and success rates can be maximised by the joint promotion of a single goal.
Methodologies utilised:
Micromex utilised a range of methodologies for this project. These included:
- Communication mapping
- In depth face to face interviews
- Telephone surveys – broad based quantitative industry research
- Internet e-research
- Mystery shopper analysis
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Harvey World Travel
Franchisee Satisfaction Research
As one of Australia’s most popular and successful travel agencies, offering franchisees a range of over 80 product and service suppliers, it is critical that Harvey World Travel maintains strong information on the franchisees’ satisfaction with the product offering and the perceived performance of that offering in the marketplace.
Harvey World Travel contracts Micromex Research to annually undertake franchisee research.
What is the research objective?
- To understand the franchisees’ satisfaction with product and service providers
- To understand the market’s perception of these providers
- To compare the supplier’s performance across the group ONE SUPPLIER
- To compare the suppliers’ performances across the group MORE THAN ONE SUPPLIER
What was the biggest challenge?
Measuring over 20 different criteria across 80 product groups equals a lot/LARGE NUMBER of questions and a subsequent large amount of information. The challenge is to conduct the research so as to achieve the biggest ‘buy in’ from franchisees, understanding the time constraints with regards to the research.
Methodologies utilised:
Micromex Research utilised a range of methodologies for this project. These included:
- In depth face to face interviews
- Online research
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NSW Caravan and Camping Industry Association
Super Show Review
The NSW Caravan and Camping Industry Association organises the highly successful NSW Caravan, Camping, 4WD and Holiday Super Show, held annually at Rosehill Racecourse in Sydney.
Micromex Research was contracted to undertake a formal review of the Super Show to ensure that, as an event, it continues to be successful in 10 years time and beyond.
What were the research objectives?
- EVENT TRENDS
Examine trends and developments in event management and delivery worldwide. This included new technologies, consumer preferences/responses/expectations, design and marketing of events, effectiveness selling/marketing/promo forums and exhibitor innovations
- CONSUMER STUDY
Identify within the industry, consumer needs, preferences, demands and expectations
- CCIA MEMBER/SHOW EXHIBITORS
Consult with CCIA members who exhibit to obtain their views, visions and expectations of the Show
What was the biggest challenge?
This project incorporated more than 1,500 interviews and an analysis of a worldwide industry that is rapidly evolving. One of the biggest challenges faced, after the accumulation of information, was presenting a final report that directly met the objectives of the CCIA Directors in a workable/readable and, most importantly, a usable format.
Methodologies utilised:
Micromex Research utilised a range of methodologies for this project. These included:
- In depth face to face interviews
- Focus groups
- Telephone surveys – broad based non visitor research
- Face to face surveys – Super Show visitor research
- Internet e-research
- Industry analysis
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