Australia’s leading ‘Meetings and Events’ research service provider

As Australia’s leading supplier of research services to the Meetings and Events sector Micromex has worked in partnership with a myriad of stakeholders within this highly valuable industry, including:

• Events Venues
• Industry Associations
• Individual Exhibitors
• Event Sponsors

Having worked on over 250 separate events with a wide variety of industry stakeholders Micromex Events Research has developed specialised research packages designed specifically to suit the requirements of the Meetings and Events Industry. These include:

• Visitor/delegate and exhibitor research
• Non-attendee and potential visitor research
• Potential exhibitor research
• Feasibility studies – new events/venue expansions etc
• Broad based industry research
• Marketing and communication audits
• Brand awareness and corporate research

Comparing events and venues across the industry

Micromex Events Research has developed a ‘Satisfaction Benchmark Index’ (SBI) Model to assist event organisers to measure, compare and track the performance of their shows or venue against that of their industry peers. This model allows for a direct comparison of key results against established industry benchmarks, a further value add for organizers and venues.